Brand Name Damage

By greenteapanda

March 25, 2007

Category: Uncategorized

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I love Pringles. Especially many flavours I cannot get in China – Guacamole, Crispy Curry, etc. The recent introduction of Gourmet Pringles also seemed fine to me.

However, some people at the Proctor & Gamble company thought it would be amusing to call crisps Pringles when they are small, not in a can, and don’t have the correct texture. Another example of marketing damaging the very product they want to sell.


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